FIFA Introduces Metaverse Ecosystem Ahead Of 2022 World Cup. FIFA has announced the establishment of its first virtual ecosystem in advance of the World Cup in Qatar. The platform will be hosted by the Roblox metaverse, which will provide fans with a variety of interactive football experiences during the competition.
An official statement from the governing body reads: “As part of its commitment to developing new football gaming titles for fans, FIFA will work with Roblox to create an exciting new online immersive experience for all football fans to hang out in social spaces, earn rewards and collect exclusive virtual items through various skill games and multiple collectors’ challenges.”
FIFA submitted an application to the USPTO in July to have the 2026 World Cup registered in the metaverse (USPTO). It appears that FIFA’s participation in the metaverse will begin with the Qatar event.
FIFA Chief Business Officer Romy Gai said: “As part of our commitment to grow football and develop ways for new fans to engage with the sport, FIFA’s immersive experience on Roblox will provide football fans with a hugely exciting new way to interact with friends, celebrate the rich culture and heritage around the world’s biggest sports competition, and demonstrate their creativity and national pride through various features and mechanics.”