Football clubs & the fans
Spread the love

In today’s business world, it’s critical to inquire, “How do Football Clubs Make or Earn Money?”

It’s an especially strange situation when you consider the huge salaries paid to professional footballers these days.

Actually, some meticulous procedures need to be followed in order to create a large amount of revenue. How skillfully a football Club utilizes all available options will determine how wealthy it becomes.

So, to put this to rest, let’s take a look at how football clubs make money. Football fans will be more informed about the teams’ transfer operations as a result of this.

Revenue from Match Day Tickets

Matchday revenue is generated through ticket sales at home games. Individual spectators who enter the stadium to watch a game must pay a set cost in order to obtain a match ticket.

The more the revenue, the more tickets sold; this is why most clubs consider stadium enlargement. The quantity of tickets available for sale per match day is determined by the stadium’s size.

Manchester United, for example, has the largest home stadium among English Premier League clubs. The total capacity of Old Trafford is 75,731. The majority of leagues have around 20 teams in them.

To put it another way, selling match tickets is one of the simplest methods for football clubs to make money.

Merchandise Sales

Football clubs typically feature a sports shop in their home stadium where supporters can purchase all branded merchandise.

Items such as club jerseys, training kits, banners, and much more are frequently available, all of which are emblazoned with the club’s colours.

As part of the sales strategy, these shops are frequently found outside of the stadium grounds.

Merchandise sales account for a major portion of total revenue.

Sponsorship Deals

Various brands (both domestic and foreign) will be looking for lucrative sponsorship deals with soccer clubs.

In exchange, the club promotes the brand as much as possible while also receiving financial assistance for a set period of time.  It’s also worth noting that some sponsorships are not monetary.

Chelsea signed a jersey sponsorship contract with Three, a British telecoms company, in January 2020. The agreement not only provides financial benefits, but it also ensures that a 5G network will be available at Stamford Bridge for the foreseeable future.

Football Clubs are allowed to have as many sponsors as they want, including shirt sponsors, training outfit sponsors, team transportation sponsors, and so on. All of these are key sources of revenue for football clubs.

Player Transfers

Player sales are a regular and effective method for football clubs to generate revenue. Some European clubs are professionals at maximizing player moves. Just to name a few, there is Borussia Dortmund in Germany, AS Monaco in France, and Benfica in Portugal.

Some clubs include a sell-on clause when negotiating player transfers. This condition ensures that if the player moves again, the parent club will be compensated.

Total player appearances or goals scored for the new team are examples of other stipulations. The selling club will get specified amounts if the conditions are met.

There is also the option of loaning out players for a charge. . Many clubs use this as a means of minimizing the total wage bill per time.

Competitions Prize Money

Every Football Club, both the administration and the fans, wants to win trophies. Any proper club must participate in competitions and register in leagues. Apart from the pleasure and satisfaction of winning trophies, it is also crucial to consider how football clubs profit from these competitions.

After winning the English Premier League for the 2019/2020 season, Liverpool FC made a staggering £174.6 million. Teams who finish last in a league receive less money, but this may not be the case in cup events. The expectations vary depending on the competition’s standing.

TV Broadcasting Rights

Domestic and international broadcasting stations compete for broadcasting rights in numerous leagues throughout the world. These broadcasting rights are not inexpensive. If a broadcaster’s rights to a specific league are granted, the station benefits greatly from the patronage.

Profits from the broadcasting rights go to the league’s clubs. They share equally at times, but not always, as in the Spanish La Liga, for example. Real Madrid and Barcelona take the lion’s share of the prize pool, with the rest distributed among the other clubs.

Fans will connect to the broadcasting station having the rights from their homes or viewing centres.

Finally, football clubs profit from sponsorship, while broadcasting stations provide spectators with the option to watch their favourite team. It’s a win-win situation for everyone involved.


The aforementioned methods are the most common ways for football clubs to generate revenue. They are not, however, the only options.

Regardless, we’d love to hear from you. In the comments section, share any opinions you have on how football clubs make money.


By Clive Banda

Football Dialogue is the Home to Football News & Content that is both instructive and timeless.

Leave a Reply

Your email address will not be published. Required fields are marked *